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why we're different

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At Lavasoft, we all come to work every day because we want to help connect premium advertisers and software publishers to highly targeted users with the help of our H2O Suite platform.

A Compelling Distribution Model

Our distribution platform lets us place value added products in front of a wide audience of consumers and partners distribute their software in a compliant and transparent flow.

Security & Compliance

H2O Platform offers a safe way for advertisers and publishers to promote their software. Software Publisher and advertiser offers go through a strict compliance process, and each .exe is scanned daily to ensure users do not get infected by malware or bad products.

Enhanced Monetization

The H2O installer is a powerful content distribution platform for Windows. Using an exclusive marketplace, it connects premium software publishers with advertisers and highly targeted audiences. Through H2O, software publishers benefit from greatly enhanced monetization.

Simple Integration & User Flow

Integration of publisher’s carrier software on the H2O platform is simple and quick. H2O was built as an advanced wrapper that silently launches carrier installs with custom command lines and pre-flight checks. Our H2O installers deliver fully customizable experiences for even the most discriminating publishers.

Full Publisher Control

When we built H2O, we wanted publishers to be in full control of user experience and the offers that are advertised to their users. Publishers can choose the offers, set targeting, caps and tests. It even comes with a CMS platform to manage offer screens. H2O is the only installer solution that really puts publishers in full control.