Smart Monetization for Smart Consumers

Expertise

Since its inception in 1999, adaware was built on the belief that online security should be available to everybody, offering millions of users the maximum protection for their computers and online identities. With more than 500 million downloads, our flagship product adaware has blocked and removed billions of threats, saving consumers from all forms of attacks and malware – including viruses, spyware, adware, phishing, and drive-by downloads.

We've developed our own proprietary installer that has allowed us to monetize our users better and wanted to pass this benefit and technology to you.

For more information on how monetization can work for you, be sure to visit the H2O suite website.

Why Monetize

One of the biggest challenges that publishers face is not in the development of the latest and greatest software solutions (which can be a significant challenge). Instead, it is how can they sell and distribute these solutions efficiently. Where are the best places to advertise? What are the best methods by which we can promote our product effectively? What is the best way to become informed about my target audience? How can I grow into new markets? These are all critical questions that most organizations struggle to answer on a daily basis.

Luckily, monetization solution providers like H2O suite solve these issues by presenting monetization models that are sustainable and offer the long-term value that integrates well with the user experience. This type of model enables optimal exposure to new and varied markets, benefiting the advertiser, publisher as well as the consumer.

So why aren’t all software developers moving to monetization?

Advertisers and publishers both put a lot of trust in monetization solution providers to keep their ad funnel full, profitable, but more importantly clean. And that is where the trouble lies…

The potential for a lucrative payday tempts the monetization solution provider to onboard every exchange and network that is available, and if some unsavory advertisers or malware are added in, well that is someone else’s problem to fix.

Other poor business practices further compound the "revenue first" environment of an MSP. Many Monetization Service Providers have little or no processes in place to effectively evaluate and match an advertiser with a publisher in a manner that will engage and benefit the end user.

So what should I look for when selecting a monetization solution provider?

The team from H2O suite have come up with several key factors to look for when selecting a Monetization Solution Provider.

Get to know your partners

To create a beneficial and secure partnership, publishers and advertisers both need to establish relationships with each other. A good monetization solution provider will pair the right advertisers and publishers. They work like the conduit between the advertiser, publisher ensuring a receptive audience.

Compliance

How does your MSP evaluate advertiser compliance? The team from adaware has built a Malware Lab to ensure that each advertiser meets only the most stringent compliance, this provides a safe, clean and user-friendly installation flow.

User value

One of the biggest complaints that end users have is receiving offers that are unrelated to the publisher's products. However, by far the biggest pain-point for the end user regarding the "bundled software distribution" model is being forced or tricked into adding an advertisers solution even if they do not want to. Consumers will not trust the advertiser or publisher if they feel that they were somehow tricked. At H2O suite we understand this concern and have designed our monetization solution so that each advertising offer is carefully screened in order to provide the highest value, transparency and focus on building long-term value. For end users, we guarantee quality vetted solutions and user-friendly consent screens each and every time.

Transparency

How effective is the MSP marketing strategy? What ads are working and what is failing? With H2O suite, we allow you to take full charge of your monetization strategy: our platform gives you complete control over offers, providing you with valuable insights about your campaign’s performance that you can act on in real-time.

Expertise

Since its inception in 1999, adaware was built on the belief that online security should be available to everybody, offering millions of users the maximum protection for their computers and online identities.

With more than 500 million downloads, our flagship product adaware has blocked and removed billions of threats, saving consumers from all forms of attacks and malware – including viruses, spyware, adware, phishing, and drive-by downloads.

We've developed our own proprietary installer that has allowed us to monetize our users better and wanted to pass this benefit and technology to you.

For more information on how monetization can work for you, be sure to visit the H2O suite website

BACK TO BLOG LISTING